Now in his 13th year as a hairstylist, Elvinas began his career in the London Hair Scene at one of Covent Garden’s most prestigious salons before venturing North to Primrose Hill where he settled in one of the neighbourhoods well established salons. During his years on Regents Park Road, Elvinas built strong relationships with the local community and celebrity clientele, forming friendships with the regular patrons who came for their bespoke hair treatments.

The vision Elvinas has for Elk, is to introduce a London salon that feels like home, where clients look forward to coming for the experience of feeling part of the community with the added bonus of a 7* treatment.


Art director

With almost 20 years hair experience, Gilmar has had a well travelled career from starting out in his hometown of Rio De Janeiro via 8 years of training in France & Switzerland before taking on roles at some of London’s most reputable salons.

Gilmar is our Master of Curls, utilising his Rio Heritage to deliver exceptional Brazilian Keratin blow dries for his clients. Always at the forefront of new techniques, Gilmar is also our Air Touch Balayage specialist, delivering highly technical bespoke highlights to our clientele.


Senior beauty therapist

At 19 I left my home country of Poland and arrived in London, ready for a new challenge in a new environment. It took a little while to figure out what it was that I was meant to be doing and after some serious soul searching it became obvious that there was only one vocation that would ever truly fulfil me. I enrolled in Kensington and Chelsea college where I completed my level two and three beauty therapy qualifications and I have never looked back.

As a teenager, I suffered with problematic, acne prone skin which had a really negative impact on my wellbeing. Fortunately, I was able to seek help from a beauty therapist who changed my life and also the way I viewed the industry. Each Friday after school I would attend the salon for a skin treatment and the disheartenment that I had initially felt at seeing my skin get worse before it got better was quickly replaced with amazement at how much of a positive impact the treatments had on my skin and on me as a person. My self-esteem blossomed and my interest in the industry deepened further.

Fast forward to my early years in London and the memories of how that special beauty therapist changed my life is what ultimately led to the yearning to be able to do the same for others. I wanted to help people the way she helped me; to make them feel beautiful and to be the best possible versions of themselves – inside and out! In all my years of experience, the best feedback I ever receive is when someone tells me that I have made them feel special and good about themselves. This to me is everything and it guides and fuels my passion to strive to be the best at what I do.

During my 14 years in the industry, I have had experience in some of London’s most prestigious Salons and in April 2021 I decided to take the plunge and branch out by myself, an opportunity that I will forever be grateful to Elvin and Gilmar for providing me. Keeping up to date with best practice techniques and upgrading my skills wherever possible remains at the forefront of what I do. I find continued learning exciting as it keeps me on my toes and allows me to consistently be able to deliver high quality service and care to each and every client who crosses my path and most importantly allows me to bring out the best in people. The privilege I feel at being able to do what I do is priceless and I am forever grateful that I get to love my job.



Being from a small town in Finland and always seeming to stand out from the crowd, led me to know from a young age that my role in life was to be creative in some way. This creativity ultimately came in the form of Hair, which I was drawn to because of the transformative magic that can happen simply by altering ones’ appearance; big or small a change can go a long way!

In order to expand my knowledge and skills I took the plunge and moved to Berlin for 9 months to help grow and evolve my skills. Berlin’s diversity and openness to creativity, deeply enhanced my skills and it is where my talent was truly able to unfold. Armed with new skills and confidence I was then able to move on to London. I have been living in the city since 2017 and have been fortunate to have worked with some of the best in the industry. I am not afraid of creating bold statements and unique looks and transforming my clients’ hair makes what I do the best thing in the world! Creativity is everything for me.